Zenith Live is the Zscaler’s largest user conference, in-person event to educate customers and prospects on security innovation and emphasize the importance of Zero Trust + AI.
Challenge
How could we visualize and connect the invisible power of AI with the Zero Trust model? The goal was to design an event identity that felt futuristic and generative, while reinforcing Zscaler’s role as a trusted security partner and remaining true to the brand’s visual language and positioning.
Solution
We built the identity around square units as representations of data. These units form a grid system that visualizes the “Zenith” as a top view of a peak, while their interactions mirror the constant flow of daily transactions. Movement became a key storytelling device, showing how complex data is processed and resolved into simple, secure outcomes.
Energetic yet fluid interactions between units express the dynamic nature of generative AI, while deep gradients evoke the lights of a technological future. Together, the system surrounds the viewer with its own logic and rhythm, placing data protection and adaptability at the center of the experience.
Sr Creative Director - Daniel Morales
Art Direction - José Baquero, Mauricio Beltrán, Juan Bossa, Eric Anderson
Graphics and Look and Feel - Bibiana Riveros, Katie Laughter, Catalina Pineda
Deck Design - Brian Simmons, Paula Bustamante, Andrés Alvarez, Vivian Nguyen, Santiago Mojica, Cesar Brausin, Somya Jha, Diven Thakur, Jason Montalvo
Deck Design - Brian Simmons, Paula Bustamante, Andrés Alvarez, Vivian Nguyen, Santiago Mojica, Cesar Brausin, Somya Jha, Diven Thakur, Jason Montalvo
Web Design - Justin Johnson, Ted Bates, Sharvari Shastri
Video Production and Motion Design - Kyle McDonald, Duban Pinzón, Tim Tsuruda, Nick Radcliffe